UK puts mini-bond regulation under spotlight after LCF collapse

LONDON (Reuters) – Britain’s finance ministry said on Monday it would look at whether the regulation regime around mini-bond investments, used to raise funds for small businesses, is up to scratch following the collapse of investment firm London Capital & Finance (LCF). LCF went into administration in January with losses Continue Reading

Google Search Console adds search within markup & copy with tweaking

Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results test and URL Inspection tool, you can now search within your markup to find code, and also you can copy the code and tweak it. Continue Reading

China says U.S., China should make compromises in trade talks

BEIJING (Reuters) – China and the United States should be willing to make compromises in trade talks and not insist only on what each side wants, Chinese Vice Commerce Minister Wang Shouwen said on Monday. FILE PHOTO: Chinese Vice Commerce Minister and Deputy China International Trade Representative Wang Shouwen attends Continue Reading

Making the case for more non-brand funding in paid search Search Engine Watch

When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. Hi [insert your name here], Revenue is looking a little lighter than usual this month versus last year. What can Continue Reading

Lords of the Ring: Can ‘smart’ ring give BlackRock fund managers the edge?

LONDON (Reuters) – After years of using the internet, satellites, algos and other innovations to mine ‘Big Data’ for that edge over rivals, the world’s biggest investment firm is trialing a gizmo that puts the focus back on humans — its own portfolio managers. FILE PHOTO: A sign for BlackRock Continue Reading

Marketing Automation: Best Done in Moderation & With Human Interaction

Amanda Holmes became CEO of Chet Holmes International at the age of 24. The singer/songwriter stepped in after the death of her father, Chet Holmes, author of The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies. The firm’s youngest employee by a 20-year margin, she took the Continue Reading

Factbox: International airlines’ response to FAA on Iran airspace

(Reuters) – The U.S. Federal Aviation Administration (FAA) issued an emergency order on Thursday prohibiting U.S. air carriers from flying in Iran-controlled airspace over the Strait of Hormuz and Gulf of Oman due to heightened tensions. FILE PHOTO: A British Airways aircraft takes off from Heathrow Airport in west London, Continue Reading

SMXcast: Tactics to improve your YouTube video ad performance

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% Continue Reading