Reddit US ad revenues could top $100M this year amid added focus on ad products

Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native promoted posts in its mobile apps, native autoplay video ads, calls to action in ads,  performance-based ad units and app install ads. Now, new figures from eMarketer indicate the efforts are Continue Reading

Year in review: Our top 9 experimentation articles and news of 2018

2018 was a year of rapid change for many organizations. That’s because experimentation is becoming an essential business practice. Over the course of the year, we witnessed organizations go from stage one to stage three on our experimentation maturity scale in just a few short months. Once they had buy-in Continue Reading