Moneysaving 101: Four ways to cut college textbook costs

(The writer is a Reuters contributor. The opinions expressed are his own.) FILE PHOTO: Books are piled-up in this illustration photo September 13, 2018. REUTERS/Thomas White/Illustration By Chris Taylor NEW YORK (Reuters) – While sky-high U.S. college tuition might be the headline number, here is a sneaky little figure that Continue Reading

Five ways to improve your website’s bounce rate (and why you should) Search Engine Watch

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics. Now, if you’re thinking this isn’t such a big deal and that as long as they visit your Continue Reading

Five ways SEOs can utilize data with insights, automation, and personalization Search Engine Watch

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before. Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and Continue Reading

4 simple ways small businesses can use data to build better customer relationships

In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer Continue Reading