June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts Continue Reading
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How Much Does a Video Cost to Produce?
You produce marketing content, and you’re considering video because it engages audiences as no other content can. But how much does a video cost to make? It’s tough to find an accurate and one-size-fits-all answer to that question—because there are numerous considerations. Do you create the video yourself? If so, Continue Reading
Video Marketing Works: 5 Ideas for Video Content
Creating online content for your brand is one of the best ways of reaching customers and improving visibility. You probably already have a social media presence on Facebook or Twitter, and possibly a blog as well. But if you really want to reach your target audience effectively and create an Continue Reading
Here’s how you build creative video experiences for a multi-screen world
Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience – say, a television ad. It’s 2019; you can’t be so singularly focused. Your audience sure isn’t. You still need big ideas, like Dos Equis’ “Most Continue Reading
What counts as a video view? A refresher on how social platforms calculate video ad views
This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more Continue Reading