SMXcast: Tactics to improve your YouTube video ad performance

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% Continue Reading

Tactics for capturing voice of customer and building delightful digital experiences

If you want to deliver stellar customer experiences, you need to give customers a voice. Why is that? Because your customers want to see themselves on your website: Their pains, the solutions that will alleviate those pains, and their aspirations. And modern customers won’t settle for anything less than a Continue Reading