To enable digital transformation, PwC set about changing employee mindsets

PwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA —  “If I do my job right, it will go away because digital should be foundational and part of everything.” That’s what Stephanie Feldman said during her interview to become PwC’s digital Continue Reading

ETFs that don’t disclose holdings daily set for SEC nod

NEW YORK (Reuters) – Market regulators are poised to approve trading of a new kind of product that could bring more stockpickers to U.S. exchange-traded funds, according to a filing on Monday. The U.S. Securities and Exchange Commission’s conditional approval would allow Precidian Investments to license a new type of Continue Reading

6 marketing trends set to take off in 2019

The traditional marketing funnel has changed. No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote brand affinity — and even advocacy. The funnel is becoming more of an ongoing cycle that prioritizes continuous engagement over transactional relationships. This increased Continue Reading