How to Build a Thought Leadership Program in 5 Steps

About 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers, that number is much higher—around 83%. That disconnect is preventing B2B marketers from using thought-leadership content in their quest to become a trusted resource for their customers. More marketers need to understand that Continue Reading

Google launches Israel program to help startups grow globally

FILE PHOTO: Journalists follow a news conference during the opening of the new Alphabet’s Google Berlin office in Berlin, Germany, January 22, 2019. REUTERS/Hannibal Hanschke TEL AVIV (Reuters) – Alphabet Inc’s Google said on Tuesday it has launched a four-month program in Israel to help startups grow globally using its Continue Reading

Building the essential marketing technology stack to fuel your experimentation program

An experimenter’s guide to marketing technology Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: Marketing Technology Landscape Supergraphic (2018) In 2018, the graphic included 6,829 marketing technology solutions—almost double the number of solutions depicted in 2016. There are literally thousands of technology platforms at Continue Reading