New Nielsen service offers podcast audience insights for advertising

Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it works. Networks can subscribe to the new Nielsen Podcast Listener Buying Power Service Continue Reading

Advertisers can now target Spotify podcast listeners

Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.” Spotify is investing heavily in podcasts. Earlier Continue Reading