Marketing Automation: Best Done in Moderation & With Human Interaction

Amanda Holmes became CEO of Chet Holmes International at the age of 24. The singer/songwriter stepped in after the death of her father, Chet Holmes, author of The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies. The firm’s youngest employee by a 20-year margin, she took the Continue Reading

Laying the foundation for experimentation-based digital marketing in healthcare

The headlines are everywhere: biosensors, point-of-care diagnostics, artificial intelligence, next-generation sequencing—the healthcare industry is evolving rapidly. The way healthcare is marketed and delivered to consumers and patients? That’s another story. The Current State of Digital Disruption in Healthcare Overall, the global digital health market is growing steadily. In 2015, it Continue Reading

How to use domain authority for digital PR and content marketing Search Engine Watch

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher Continue Reading

How to Use Influencer & Emotional Marketing in Content

As marketers in the Age of Digital, we are moving at the speed of digital without the chance to assess patterns and think deeply about our work. Meanwhile, consumers’ devices are constantly bombarded with marketing clutter and meaningless ads that don’t take the time to understand consumers’ needs or preferences. Continue Reading

How to perfectly balance affiliate marketing and SEO Search Engine Watch

In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they Continue Reading