Nine Google Ads hacks to improve your CTR and conversion rate Search Engine Watch

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.   With global ad spend reaching an estimated $579 billion at the end of 2018 and online advertising leading the charts, we Continue Reading

SMXcast: Tactics to improve your YouTube video ad performance

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% Continue Reading

Five ways to improve your website’s bounce rate (and why you should) Search Engine Watch

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics. Now, if you’re thinking this isn’t such a big deal and that as long as they visit your Continue Reading