How an international non-profit is driving digital growth in an era of uncertainty

  Leveraging experimentation in non-profit digital marketing When you read the word “experimentation” in an article like this, chances are you think of marketing execs sitting around a table discussing customer acquisition cost (CAC), conversion rates and lifetime value (LTV). But experimentation is experimentation is experimentation. A multi-billion dollar enterprise Continue Reading

Netflix sinks on subscriber losses, analysts still see growth

(Reuters) – Wall Street brokerages stuck to a positive outlook on Netflix Inc (NFLX.O) on Thursday, betting that a strong content slate for the rest of 2019 would reverse shock second-quarter losses in U.S. subscribers that sank its stock price. Netflix shares fell about 11% on worries about its earnings Continue Reading

Strong U.S. growth, weak inflation leave Fed stuck happily on hold

WASHINGTON (Reuters) – The Federal Reserve is expected to hold interest rates steady at its policy meeting this week as policymakers balance recent stronger-than-expected U.S. economic growth against sluggish inflation. Officials have given no signal in recent weeks of any change to the U.S. central bank’s benchmark overnight lending rate, Continue Reading

Amazon advertising growth slowed again in Q1: Does it matter?

Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under Continue Reading

How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

Case Study Executive Summary Company: EnvoyIndustry: Software; TechnologyBusiness Model: Lead generationExperimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term: Increase lead generation from newly redesigned website Short-term: Increase overall conversion rate among visitors from paid campaigns Long-term: Drive iterative, sustainable growth for the company Long-term: Build a culture Continue Reading

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing Technology Landscape including 7,040 companies, an increase of just three percent from 2018. Lead author and MarTech Conference chair Continue Reading

Wall Street drops on paltry jobs growth, global slowdown worries

(Reuters) – Wall Street declined on Friday after data showed U.S. job growth almost stalled in February, adding to concerns of a slowdown in global growth sparked by weak China export data and a prolonged slowdown in eurozone. FILE PHOTO: Traders work on the floor of the New York Stock Continue Reading

How The Motley Fool leverages experimentation as a growth strategy: A case study

Case Study Executive Summary Company: The Motley FoolIndustry: Media; Financial ServicesBusiness Model: Premium Service SubscriptionExperimentation Champion: Nate Wallingsford, Head of U.S. Marketing Operations and Optimization at The Motley Fool Business Need: Increase paid user acquisition to hit revenue targets Increase user engagement with premium services Increase member retention Increase customer Continue Reading