Key antitrust lawmaker frustrated with Google’s Fitbit deal

WASHINGTON (Reuters) – Lawmakers pressed top U.S. antitrust enforcers on their probes of tech giants Alphabet’s Google (GOOGL.O), Facebook (FB.O), Amazon (AMZN.O) and Apple (AAPL.O) on Wednesday, with the chair of a House subcommittee expressing frustration over the companies’ continued acquisitions. FILE PHOTO: Fitbit Blaze watch is seen in front Continue Reading

Google’s neural matching versus RankBrain: How Google uses each in search

Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers on the @SearchLiaison Twitter account to try to clarify what Continue Reading

Google’s Black Box Bidding Solution: A look under the hood

In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants’ automated solutions, including Smart Bidding, Google Shopping and Responsive Search Ads. Continue Reading