Russia tells Google not to advertise ‘illegal’ events after election protests

MOSCOW (Reuters) – Russia’s state communications watchdog has asked Google (GOOGL.O) to stop advertising “illegal mass events” on its YouTube video platform, it said on Sunday. Tens of thousands of Russians staged what observers called the country’s biggest political protest for eight years on Saturday, defying a crackdown to demand Continue Reading

Google extends Chrome ad blocking to global markets on July 9

On February 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This had been pre-announced in 2017 and was intended to compel publishers to adopt advertising standards established by the Coalition for Better Ads.  Chrome has 64% of global browser market. The Continue Reading

Nine Google Ads hacks to improve your CTR and conversion rate Search Engine Watch

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.   With global ad spend reaching an estimated $579 billion at the end of 2018 and online advertising leading the charts, we Continue Reading

Google Search Console adds search within markup & copy with tweaking

Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results test and URL Inspection tool, you can now search within your markup to find code, and also you can copy the code and tweak it. Continue Reading

Build your PPC campaigns with this mini campaign builder script for Google Ads

Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm Continue Reading

Campaign-level conversion actions now live for Google search, display campaigns

While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion actions at the campaign level. That’s now here. Google said Thursday that campaign-level conversion action settings are Continue Reading

The North Face gets a thumbs down from SEO community after manipulating Google image search results

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image Continue Reading

Goodbye to average position on Google SERPs

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Continue Reading

Google moves hotel pricing chart into the SERP

Google is starting to show hotel price charts in search results. These graphs have been a popular feature of Google travel properties and were tested in search last year. Price graph moves into search. Here’s a SERP for the query New York Marriott Marquis that includes the price chart: Searchers can use arrows Continue Reading