Nasdaq confirms correction as Facebook, Alphabet, Amazon drag

New York (Reuters) – The Nasdaq tumbled 1.6% on Monday, confirming a correction as it was dragged down by Alphabet, Facebook and Amazon.com on fears the companies are the targets of U.S. government antitrust regulators. While the sell-off in the internet heavyweights was the biggest drag on the Nasdaq, the Continue Reading

Facebook to replace relevance score with 3 new metrics in April

Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score Continue Reading

Facebook lost 15 million users? Marketers remain unfazed

Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from Continue Reading

Facebook dynamic ads: A beginner’s guide

Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting Continue Reading