The future of media and entertainment: Tackling digital transformation through experimentation

The future of media and entertainment Media and the ways we engage with it are constantly evolving. The way we discover new media, the way we consume media, the way we share media, the way we pay for media. From your iPod Shuffle to your Spotify subscription. From your Motorola Continue Reading

Changing organizational culture and fostering an experimentation mindset

Experimentation fuels growth. Organizational culture supports experimentation. Experimentation is a core strategy for product development and growth at organizations that are winning in the market. In a report on the Insights-Driven Business, Forrester demonstrated that businesses with closed-loop learning processes at their core are growing at least eight times faster Continue Reading

Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

Many executives are seeking a “digital transformation” as a lofty solution. But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes to business evolution—you don’t know, what you don’t know. If you aren’t learning, your business is not evolving at Continue Reading

Experimentation in product development: How you can maximize the customer experience

Are you a product builder or a maximizer? Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers: the builders and the maximizers. Ideally, on your product team, you have both: the builders who conceptualize a solution in product development, Continue Reading

The future of the digital customer experience: 6 experimentation trends for disruptive businesses in 2019

You are the catalyst for future growth. This past September, hundreds of specialists at organizations across industry verticals flocked to #Opticon18, the largest experimentation conference in North America; and it was clear; the driving force is you—the Optimization Champion. Experimentation as a strategy for future business evolution and innovation is Continue Reading

Year in review: Our top 9 experimentation articles and news of 2018

2018 was a year of rapid change for many organizations. That’s because experimentation is becoming an essential business practice. Over the course of the year, we witnessed organizations go from stage one to stage three on our experimentation maturity scale in just a few short months. Once they had buy-in Continue Reading

Building the essential marketing technology stack to fuel your experimentation program

An experimenter’s guide to marketing technology Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: Marketing Technology Landscape Supergraphic (2018) In 2018, the graphic included 6,829 marketing technology solutions—almost double the number of solutions depicted in 2016. There are literally thousands of technology platforms at Continue Reading

How The Motley Fool leverages experimentation as a growth strategy: A case study

Case Study Executive Summary Company: The Motley FoolIndustry: Media; Financial ServicesBusiness Model: Premium Service SubscriptionExperimentation Champion: Nate Wallingsford, Head of U.S. Marketing Operations and Optimization at The Motley Fool Business Need: Increase paid user acquisition to hit revenue targets Increase user engagement with premium services Increase member retention Increase customer Continue Reading