Experimentation in product development: How you can maximize the customer experience

Are you a product builder or a maximizer? Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers: the builders and the maximizers. Ideally, on your product team, you have both: the builders who conceptualize a solution in product development, Continue Reading

The future of the digital customer experience: 6 experimentation trends for disruptive businesses in 2019

You are the catalyst for future growth. This past September, hundreds of specialists at organizations across industry verticals flocked to #Opticon18, the largest experimentation conference in North America; and it was clear; the driving force is you—the Optimization Champion. Experimentation as a strategy for future business evolution and innovation is Continue Reading