Nine Google Ads hacks to improve your CTR and conversion rate Search Engine Watch

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.   With global ad spend reaching an estimated $579 billion at the end of 2018 and online advertising leading the charts, we Continue Reading

How to run a successful competitor-focused paid campaign Search Engine Watch

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically. The best example of this is bidding on competitors’ brand or product names. For example, if you’re in Continue Reading

Making the case for more non-brand funding in paid search Search Engine Watch

When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. Hi [insert your name here], Revenue is looking a little lighter than usual this month versus last year. What can Continue Reading

How SMBs can effectively manage their online reputation on a shoestring budget Search Engine Watch

Managing an online reputation is a 21st-century business responsibility that simply cannot be ignored, or even placed on the backburner for any amount of time. The online world of consumerism runs 24/7. It doesn’t take holidays, time off, or even a two-minute break. Regardless of what business ideas you might Continue Reading

How to make online reviews one of your most powerful SEO weapons Search Engine Watch

Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s a hefty chunk! The importance of online reviews in today’s Continue Reading

The middle ground for single keyword ad groups (SKAGs) Search Engine Watch

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs Continue Reading

Seven reasons why your rankings dropped and how to fix them Search Engine Watch

Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all. In this post, you’ll discover what Continue Reading

New visual search innovations tap human emotions and biological buying triggers Search Engine Watch

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are Continue Reading