How an international non-profit is driving digital growth in an era of uncertainty

  Leveraging experimentation in non-profit digital marketing When you read the word “experimentation” in an article like this, chances are you think of marketing execs sitting around a table discussing customer acquisition cost (CAC), conversion rates and lifetime value (LTV). But experimentation is experimentation is experimentation. A multi-billion dollar enterprise Continue Reading

The future of media and entertainment: Tackling digital transformation through experimentation

The future of media and entertainment Media and the ways we engage with it are constantly evolving. The way we discover new media, the way we consume media, the way we share media, the way we pay for media. From your iPod Shuffle to your Spotify subscription. From your Motorola Continue Reading

GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR Continue Reading

Laying the foundation for experimentation-based digital marketing in healthcare

The headlines are everywhere: biosensors, point-of-care diagnostics, artificial intelligence, next-generation sequencing—the healthcare industry is evolving rapidly. The way healthcare is marketed and delivered to consumers and patients? That’s another story. The Current State of Digital Disruption in Healthcare Overall, the global digital health market is growing steadily. In 2015, it Continue Reading

How to use domain authority for digital PR and content marketing Search Engine Watch

For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher Continue Reading

Tactics for capturing voice of customer and building delightful digital experiences

If you want to deliver stellar customer experiences, you need to give customers a voice. Why is that? Because your customers want to see themselves on your website: Their pains, the solutions that will alleviate those pains, and their aspirations. And modern customers won’t settle for anything less than a Continue Reading

Searching for facts, directions, local businesses are top digital assistant use cases, says survey

Nearly three-fourths (72 percent) of smartphone owners are using digital assistants, according to a new report from Microsoft. The findings are based on two surveys – one from mid-2018 that includes an international sample, and a 2019 follow-up involving 5,000 U.S. consumers. The study also found that 35 percent of Continue Reading

10 principles of digital accessibility for modern marketers

When we talk about digital accessibility as marketers, we’re talking about the intentional creation of an experience that can be accessed by as many people as possible. Designing for digital accessibility means many things. It means designing for individuals with sensory or cognitive impairments. It means designing for people with Continue Reading

To enable digital transformation, PwC set about changing employee mindsets

PwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA —  “If I do my job right, it will go away because digital should be foundational and part of everything.” That’s what Stephanie Feldman said during her interview to become PwC’s digital Continue Reading

Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

Many executives are seeking a “digital transformation” as a lofty solution. But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes to business evolution—you don’t know, what you don’t know. If you aren’t learning, your business is not evolving at Continue Reading