Oil prices edge higher on Chinese economic data

LONDON (Reuters) – Oil prices rose slightly on Monday as Chinese industrial output and retail data topped expectations but gains were capped by overall figures showing the country’s slowest quarterly economic growth in decades. A horizontal drilling rig on a lease owned by Parsley Energy operates at sunrise in the Continue Reading

Qualtrics and Adobe add new integration for improved data and customer experiences

Experience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch Thursday. “Qualtrics makes it easy for organizations to not only gather customer feedback, but to predict the actions that their customers will take,” said Cody Crnkovich, head of platform partners and strategy at Adobe Continue Reading

Google Ads store visits, store sales reporting data partially corrected

Another update in the Google Ads reporting bug saga that started on May 2. There’s progress on the store visits and store sales data inaccuracies. The latest update. Store sales and store visits data has been fixed for April 28 and 29, as well as May 3 onward. “We are Continue Reading

Google Search adds support for FAQ and How-to structured data

At Google I/O just now, Google announced support for new structured data for FAQ and How-to markup. Yes, Google announced FAQ and How-to markup at the 2018 Google I/O event a year ago, but now Google has launched new structured markup to bring these rich search results to life. How-to Continue Reading

Five ways SEOs can utilize data with insights, automation, and personalization Search Engine Watch

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before. Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and Continue Reading

Morgan Stanley holds top spot as activist defense firm: data

BOSTON (Reuters) – Morgan Stanley was ranked as the top adviser to companies targeted by activist investors publicly for the third straight year in 2018 while Goldman Sachs vaulted past two competitors to the number No. 2 spot, according to Refinitiv data published on Thursday. A sign is displayed on Continue Reading

Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE

Before SpearmintLOVE became a powerhouse brand offering children’s clothing and accessories, it was a blog with a devoted social media following. Founder Shari Lott launched the SpearmintLOVE brand in 2013, capitalizing on the audience she’d amassed (much in the same way Glossier founder Emily Weiss used her blog audience at Continue Reading

How data visualization enhances business decision making

Data visualization is the art of our age. Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and carved it until I set him free,” analysts are approaching data with the same visionary and inquisitive mind. In today’s age, where Continue Reading

4 simple ways small businesses can use data to build better customer relationships

In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer Continue Reading