Even when you create great content, it might never be seen if it’s not promoted and shared. Content promotion is critical to the success of every piece of content as well as being crucial to the success of your content strategy in general. The more views your content has, the Continue Reading
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Offensive Content on Online Platforms
Facebook and YouTube are the online platforms with the greatest amount of offensive content, consumers say, according to a recent report from AdColony. The report was based on data from a survey of global consumers (57% from North America) with an average age of 35+. Some 60% of respondents say Continue Reading
Video Marketing Works: 5 Ideas for Video Content
Creating online content for your brand is one of the best ways of reaching customers and improving visibility. You probably already have a social media presence on Facebook or Twitter, and possibly a blog as well. But if you really want to reach your target audience effectively and create an Continue Reading
How to Align Sales and Content Marketing Teams
Businesses traditionally grow to a size at which Sales and Marketing are forced into separate corners. But business leaders recognize that these two departments affect each other at every step they take. Without the help of the sales team, Marketing might fail to properly understand the needs of its target Continue Reading
How to use domain authority for digital PR and content marketing Search Engine Watch
For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher Continue Reading
B2B Content Types Marketers Prefer in 2019
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research from Walker Sands. The report was based on data from a survey conducted in January 2019 among 300 B2B marketers with active roles in their Continue Reading
The Most Annoying Things About Brands Content
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content in general? Adobe surveyed 1,000 consumers in the United States and found some answers to those questions. Some 39% of respondents say they find it annoying when brand content is too wordy or poorly Continue Reading
Content Marketing in a Data-Driven Era
Though no longer a new concept, content marketing still regarded as a surefire way for marketers to tell their brand story and win the hearts and minds of customers. The truth is more complex than that. Delivering quality content to educate and build trust with customers is a sound concept, Continue Reading
How to Use Influencer & Emotional Marketing in Content
As marketers in the Age of Digital, we are moving at the speed of digital without the chance to assess patterns and think deeply about our work. Meanwhile, consumers’ devices are constantly bombarded with marketing clutter and meaningless ads that don’t take the time to understand consumers’ needs or preferences. Continue Reading
Content alone is not going to win the streaming war. Here’s why
Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over 11 percent Continue Reading