Searching for facts, directions, local businesses are top digital assistant use cases, says survey

Nearly three-fourths (72 percent) of smartphone owners are using digital assistants, according to a new report from Microsoft. The findings are based on two surveys – one from mid-2018 that includes an international sample, and a 2019 follow-up involving 5,000 U.S. consumers. The study also found that 35 percent of Continue Reading

The future of the digital customer experience: 6 experimentation trends for disruptive businesses in 2019

You are the catalyst for future growth. This past September, hundreds of specialists at organizations across industry verticals flocked to #Opticon18, the largest experimentation conference in North America; and it was clear; the driving force is you—the Optimization Champion. Experimentation as a strategy for future business evolution and innovation is Continue Reading

4 simple ways small businesses can use data to build better customer relationships

In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer Continue Reading