Peter Drucker, the arguable founder of modern business management, once said, “the purpose of business is to create and keep a customer.” I love this quote. It has always resonated with me. But I’d like to put forward an adjusted version: The purpose of business is behavioral change. This behavioral Continue Reading
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Business Podcasts: Why & How Brands Should Podcast
For businesses large and small, podcasts are a huge opportunity to tap into a largely underserved podcast market that’s hungry for fresh content, especially in niche areas of interest. Nearly 30% of Americans now listen to at least one podcast on a regular basis, and more than 70 million people Continue Reading
How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team
A conundrum at CommonBond Our refinance product team faced a conundrum throughout 2018. Millions of student loan borrowers in the United States can benefit from refinancing their loans, either for a better rate or a lower monthly payment. However, we often observed visitors leaving our site without taking the first Continue Reading
The SEO metrics that really matter for your business Search Engine Watch
Whether you are a business owner, marketing manager or simply just interested in the world of ecommerce, you may be familiar with how a business can approach SEO. To every person involved, the perception of SEO and its success can vary from a sophisticated technical grasp to a knowledge of Continue Reading
Cognitive biases: How to get people to prefer your business
Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive Continue Reading
Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital
Many executives are seeking a “digital transformation” as a lofty solution. But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes to business evolution—you don’t know, what you don’t know. If you aren’t learning, your business is not evolving at Continue Reading
How data visualization enhances business decision making
Data visualization is the art of our age. Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and carved it until I set him free,” analysts are approaching data with the same visionary and inquisitive mind. In today’s age, where Continue Reading
Retail manufacturers, Walmart wants your ad business
Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store. With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of Continue Reading