Nestle confirms sale of Buitoni brand’s North American business

FILE PHOTO: Nestle logo is pictured on the door of the supermarket of Nestle headquarters in Vevey, Switzerland, February 13, 2020. REUTERS/Pierre Albouy ZURICH (Reuters) – Nestle SA (NESN.S) is selling the North American business of its Buitoni pasta brand to private-equity firm Brynwood Partners, the Swiss food group said Continue Reading

British lender Glenhawk names business development manager

(Reuters) – British lender Glenhawk on Monday named Peter Turner business development manager. Turner, who joins the company from ShawBrook Bank, will report to Nick Hilton, director of lending. He would be responsible for expanding Glenhawk’s broker relationships, the company said in a statement. Reporting by Abhishek Manikandan in Bengaluru Continue Reading

How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team

A conundrum at CommonBond Our refinance product team faced a conundrum throughout 2018. Millions of student loan borrowers in the United States can benefit from refinancing their loans, either for a better rate or a lower monthly payment. However, we often observed visitors leaving our site without taking the first Continue Reading

The SEO metrics that really matter for your business Search Engine Watch

Whether you are a business owner, marketing manager or simply just interested in the world of ecommerce, you may be familiar with how a business can approach SEO. To every person involved, the perception of SEO and its success can vary from a sophisticated technical grasp to a knowledge of Continue Reading

Cognitive biases: How to get people to prefer your business

Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive Continue Reading

Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

Many executives are seeking a “digital transformation” as a lofty solution. But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes to business evolution—you don’t know, what you don’t know. If you aren’t learning, your business is not evolving at Continue Reading

How data visualization enhances business decision making

Data visualization is the art of our age. Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and carved it until I set him free,” analysts are approaching data with the same visionary and inquisitive mind. In today’s age, where Continue Reading