How to Build a Thought Leadership Program in 5 Steps

About 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers, that number is much higher—around 83%. That disconnect is preventing B2B marketers from using thought-leadership content in their quest to become a trusted resource for their customers. More marketers need to understand that Continue Reading

Build your PPC campaigns with this mini campaign builder script for Google Ads

Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm Continue Reading

Trump pressed Japan’s Abe to build more vehicles in the U.S

WASHINGTON (Reuters) – U.S. President Donald Trump pressed Japanese Prime Minister Shinzo Abe to have Japanese automakers produce more vehicles in the United States, according to a readout of their recent meeting provided by the U.S. ambassador to Japan on Saturday. U.S. President Donald Trump meets with Japan’s Prime Minister Continue Reading

Here’s how you build creative video experiences for a multi-screen world

Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience – say, a television ad. It’s 2019; you can’t be so singularly focused. Your audience sure isn’t. You still need big ideas, like Dos Equis’ “Most Continue Reading

4 simple ways small businesses can use data to build better customer relationships

In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer Continue Reading