How connected are you to your brand’s customer service?

My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how to make that happen even while you’re dealing with the realities of business life. This recurring conversation centered on one key point: Service is something Continue Reading

Common technical SEO issues and fixes for aggregators and finance brands Search Engine Watch

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising. Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for Continue Reading

How customer-obsessed brands are pulling ahead in the emotion economy

How customer-obsessed brands are pulling ahead in the emotion economy Glossier and the power of customer connection When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform for storytelling. There were no products, and the pioneering beauty brand we know Continue Reading