B2B Livestreaming: Testimonial and Behind-the-Scenes Videos

It’s taken me years, but I finally got my favorite livestreamer,┬áBrian Fanzo, founder of iSocialFanz, to join me on Marketing Smarts to explain how brands can expand their audience and build stronger relationships with customers through video. Brian addresses audiences around the world about livestreaming, social media, technology, and digital Continue Reading

B2B Thought-Leadership Content Ideas and Opportunities

B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. The report was based on data from a survey of 1,201 businesspeople in the United States who work for firms in a wide rage Continue Reading