Quora intros bulk ad creation, editing

Quora intros bulk ad creation, editing

Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager.

How it works. Upload and download. The bulk ads editor has templates to download. You’ll create and edit ads in a CSV file or in Excel.

The bulk ads creator is available for text ads only at this time. You can edit text in existing image ads now, though.

Why you should care. Quora has checked off a lot of boxes — conversion tracking, retargeting, new ad formats, etc., but nobody wants to spend time on tedious, repetitive tasks. The need to manually add and edit a bunch of ads in a UI adds friction and can keep advertisers from fully investing. Bulk editing capabilities are key for any ad platform to increase advertiser adoption and budget flow. This could help attract more advertisers and entice existing advertisers to further build out their campaigns.

If you’re a current Quora advertiser, now’s a good time to download and spot check your current ads by downloading them with the editor.


About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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Retail manufacturers, Walmart wants your ad business

Retail manufacturers, Walmart wants your ad business

Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store.

With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of a broader effort to build up its advertising business.

Why you should care

Company executives said they want CMOs to consider “Walmart as a network I can go advertise on.” Steve Bratspies, chief merchandising officer for Walmart U.S., thinks Walmart’s unique combination of online and store purchase data from hundreds of millions of customers will make Walmart ad buys more efficient that the competition (e.g. Amazon).

Walmart is ending its relationship with Triad, which managed ad sales on the retailer’s sites and other digital properties, The Wall Street Journal first reported Tuesday. WPP’s programmatic media unit Xaxis acquired Triad in 2017.

As Amazon can attest, building up an in-house team and technology stack takes time and investment. Walmart’s efforts could take years to realize.

More on the news

  • The company plans to harness its shopper data to sell advertising and marketing opportunities to brands and manufacturers directly. For example, the Journal said, rather than having Triad manage digital ad campaigns and a Walmart team managing in-store sampling, a snack supplier will be able to work with Walmart directly on both efforts.
  • Amazon’s market share is still dwarfed by Google and Facebook, but it offers up a proven model for attracting ad dollars from digital and trade marketing budgets by leveraging shopper data — and tying ad investments directly to sales.
  • Walmart’s other properties include online marketplace Jet.com and video streaming service Vudu.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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