Exclusive: Advent readies new $2.2 billion Latam private equity fund – sources

SAO PAULO (Reuters) – U.S. private equity firm Advent International Corp is preparing to launch a $2.2 billion fund to invest in Latin American companies, two people with knowledge of the matter told Reuters. The fund launched in coming days will be Advent’s seventh for Latin America and its largest Continue Reading

Here’s how you build creative video experiences for a multi-screen world

Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience – say, a television ad. It’s 2019; you can’t be so singularly focused. Your audience sure isn’t. You still need big ideas, like Dos Equis’ “Most Continue Reading

Kraft Heinz banks on Anheuser-Busch executive in strategy shift

(Reuters) – Kraft Heinz Co said on Monday it would replace Chief Executive Officer Bernardo Hees with Anheuser-Busch InBev marketing chief Miguel Patricio, as one of the world’s largest packaged food companies looks to reinvigorate its brands after years of cutting costs dented their value. FILE PHOTO: A Heinz Ketchup Continue Reading

Searching for facts, directions, local businesses are top digital assistant use cases, says survey

Nearly three-fourths (72 percent) of smartphone owners are using digital assistants, according to a new report from Microsoft. The findings are based on two surveys – one from mid-2018 that includes an international sample, and a 2019 follow-up involving 5,000 U.S. consumers. The study also found that 35 percent of Continue Reading

Collapsed hedge fund Columna sues Permira-backed former managers

LONDON (Reuters) – The new managers of Columna Commodities Fund, a Luxembourg hedge fund which went into liquidation in early 2017, have said they are suing its former managers Alter Domus for $56 million in lost assets and fees. Columna, launched in 2013, was a top-performing fund in a stable Continue Reading

Using Python to recover SEO site traffic (Part three) Search Engine Watch

When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to speed SEO traffic recovery. In part one, I explained how our unique approach, that we call “winners vs losers” helps Continue Reading

Union Pacific operational overhaul gains traction, shares rise

(This April 18 story corrects to show operating ratio declined, error also occurred in previous updates) FILE PHOTO: A Union Pacific rail car is parked at a Burlington National Santa Fe (BNSF) train yard in Seattle, Washington, U.S., February 10, 2017. REUTERS/Chris Helgren By Lisa Baertlein and Rachit Vats (Reuters) Continue Reading

UBS Wealth closes U.S. equity overweight, favors emerging stocks

FILE PHOTO: Mark Haefele, Global Chief Investment Officer of UBS Wealth Management attends the Reuters Investment Summit, London, Britain, November 16, 2017. REUTERS/Paul Hackett (Reuters) – UBS Global Wealth Management has closed its overweight position in U.S. equities and shifted to an overweight in emerging market and Japanese stocks, it Continue Reading

How to Write a Guest Post Pitch Editors Will Accept

There is a right way to compose and send a guest-post or guest-article pitch, and there is a wrong way. Actually make those plural: “ways.” Content marketing agency PointVisible partnered with influencer outreach tool Pitchbox to ask 80+ editors about guest-post pitches—how many they receive, when senders should follow up, Continue Reading

Hudson Media chief James Cohen to buy National Enquirer

(Reuters) – American Media Inc (AMI) said on Thursday it is selling its tabloid the National Enquirer to James Cohen, chief executive officer of Hudson Media. U.S. tabloid newspaper the National Enquirer display rack is seen in Washington, U.S., April 10, 2019. REUTERS/Jeenah Moon The National Enquirer had admitted to Continue Reading