Building the essential marketing technology stack to fuel your experimentation program

An experimenter’s guide to marketing technology Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: Marketing Technology Landscape Supergraphic (2018) In 2018, the graphic included 6,829 marketing technology solutions—almost double the number of solutions depicted in 2016. There are literally thousands of technology platforms at Continue Reading

4 simple ways small businesses can use data to build better customer relationships

In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer Continue Reading

Apple holders vote down proposal to disclose ideology of director nominees

FILE PHOTO: An Apple logo is seen in a store in Los Angeles, California, U.S., March 24, 2017. REUTERS/Lucy Nicholson (Reuters) – Apple Inc shareholders on Friday defeated a shareholder proposal from a conservative group that would have required the company to disclose the “ideological perspective” of nominees for its Continue Reading

Marketing Technology Awards 2019 – Search Engine Watch Search Engine Watch

We’ve been working together with our sister site, ClickZ, to honor the best and brightest marketing technology companies today (which includes some SEO-related tools).  These Marketing Technology Awards are voted on 50/50 by the community and by a panel of judges. The ceremony will be hosted by Scott Brinker, and Continue Reading

Benefits of Interactive Content for Marketing

Passive content, including video, is out for 2019, claims this infographic by Kaon Interactive, a provider of interactive 3D product marketing and sales applications. So what’s in? Immersive storytelling and interactive content, of course. Most people have become expert at skimming and scrolling, Kaon argues, so you need to give Continue Reading

How The Motley Fool leverages experimentation as a growth strategy: A case study

Case Study Executive Summary Company: The Motley FoolIndustry: Media; Financial ServicesBusiness Model: Premium Service SubscriptionExperimentation Champion: Nate Wallingsford, Head of U.S. Marketing Operations and Optimization at The Motley Fool Business Need: Increase paid user acquisition to hit revenue targets Increase user engagement with premium services Increase member retention Increase customer Continue Reading