Huge inflows to U.S. high-yield bond, investment-grade debt funds

(Reuters) – Investors’ appetite for risk-taking was strong in the latest week, as U.S.-based high-yield junk bond funds attracted more than $2 billion in the week ended Wednesday, marking the group’s fourth consecutive week of inflows, according to Refinitiv’s Lipper research service data. Additionally, U.S.-based investment-grade corporate bond funds attracted Continue Reading

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing Technology Landscape including 7,040 companies, an increase of just three percent from 2018. Lead author and MarTech Conference chair Continue Reading

The New Rules to Win Customer Loyalty and Increase Online Sales

Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through the clutter to get consumer attention? More importantly, what motivates shoppers to click the “buy” button these days? Join our product experience experts as they explain the Continue Reading

Bitcoin soars 20 percent, mystery buyer seen as catalyst

LONDON (Reuters) – Bitcoin burst to its highest level in almost five months on Tuesday, sending smaller cryptocurrencies up, with analysts ascribing the move to a major order by an anonymous buyer that triggered a frenzy of computer-driven trading. FILE PHOTO: Bitcoin.com buttons are seen displayed on the floor of Continue Reading

B2B Livestreaming: Testimonial and Behind-the-Scenes Videos

It’s taken me years, but I finally got my favorite livestreamer, Brian Fanzo, founder of iSocialFanz, to join me on Marketing Smarts to explain how brands can expand their audience and build stronger relationships with customers through video. Brian addresses audiences around the world about livestreaming, social media, technology, and digital Continue Reading

U.S. government weighs social-media snooping to detect Social Security fraud

CHICAGO (Reuters) – Getting followed on social media could soon gain a new meaning for workers applying for Social Security disability benefits. The Trump administration is working on a plan to let the Social Security Administration (SSA) check up on claimants on Facebook and Twitter in order to root out Continue Reading

What counts as a video view? A refresher on how social platforms calculate video ad views

This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more Continue Reading