Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm Continue Reading
Business Marketing
Video SEO: New tool by Trint helps make spoken words in videos crawlable
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts Continue Reading
10 Tactics for Promoting Your Content
Even when you create great content, it might never be seen if it’s not promoted and shared. Content promotion is critical to the success of every piece of content as well as being crucial to the success of your content strategy in general. The more views your content has, the Continue Reading
The business of behavioral change
Peter Drucker, the arguable founder of modern business management, once said, “the purpose of business is to create and keep a customer.” I love this quote. It has always resonated with me. But I’d like to put forward an adjusted version: The purpose of business is behavioral change. This behavioral Continue Reading
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, Continue Reading
Decompose your ads, not your brand
Raise your hand if you would like to advertise for your brand without knowing what the message will be? A lot of people probably remember Dynamic Keyword Insertion (DKI) gone bad with the fancy syntax {KeyWord:OrElse}. It was a prime example of the dangers of automation, and maybe it was Continue Reading
How to make online reviews one of your most powerful SEO weapons Search Engine Watch
Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s a hefty chunk! The importance of online reviews in today’s Continue Reading
Business Podcasts: Why & How Brands Should Podcast
For businesses large and small, podcasts are a huge opportunity to tap into a largely underserved podcast market that’s hungry for fresh content, especially in niche areas of interest. Nearly 30% of Americans now listen to at least one podcast on a regular basis, and more than 70 million people Continue Reading
How to combat marketing’s greatest enemy: Time
In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked through a few slides, remembering how much time my team had put into getting campaigns aligned, our calendar precisely mapped out, and priorities outlined. We Continue Reading
Campaign-level conversion actions now live for Google search, display campaigns
While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion actions at the campaign level. That’s now here. Google said Thursday that campaign-level conversion action settings are Continue Reading