Build your PPC campaigns with this mini campaign builder script for Google Ads

Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm Continue Reading

Video SEO: New tool by Trint helps make spoken words in videos crawlable

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts Continue Reading

Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb

Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, Continue Reading

How to make online reviews one of your most powerful SEO weapons Search Engine Watch

Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s a hefty chunk! The importance of online reviews in today’s Continue Reading

Campaign-level conversion actions now live for Google search, display campaigns

While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion actions at the campaign level. That’s now here. Google said Thursday that campaign-level conversion action settings are Continue Reading