Building an attribution strategy – Search Engine Land

Customer journeys are complex.

Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars.

In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain a complete picture of the marketing journey.

Visit Digital Marketing Depot to download “Finding Success With Attribution and Call Tracking.”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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