FUKUOKA, Japan (Reuters) – Group of 20 finance leaders said on Sunday that trade and geopolitical tensions have “intensified”, raising risks to improving global growth, but they stopped short of calling for a resolution of a deepening U.S.-China trade conflict. Christine Lagarde, managing director of the International Monetary Fund (IMF), Continue Reading
How to combat marketing’s greatest enemy: Time
In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked through a few slides, remembering how much time my team had put into getting campaigns aligned, our calendar precisely mapped out, and priorities outlined. We Continue Reading
UBS looks to Sumitomo Mitsui tie-up to crack Japanese wealth
ZURICH/TOKYO (Reuters) – UBS signed a joint venture deal with Sumitomo Mitsui Trust on Friday, aiming to crack a Japanese wealth management market where it has struggled to grow over the last 15 years. FILE PHOTO: The logo of Swiss bank UBS at the company’s headquarters in Zurich February 10, Continue Reading
Campaign-level conversion actions now live for Google search, display campaigns
While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion actions at the campaign level. That’s now here. Google said Thursday that campaign-level conversion action settings are Continue Reading
U.S. May payrolls rose less than expected
(Reuters) – U.S. job growth slowed sharply in May and wages rose less than expected, suggesting the loss of momentum in economic activity was spreading to the labor market, which could increase calls for the Federal Reserve to cut interest rates this year. KEY POINTS: * U.S. May nonfarm payrolls Continue Reading
Golden nuggets every SEO needs to know Search Engine Watch
Note: This is not a sponsored post. Craig Campbell is a well-known SEO expert from Glasgow, UK. He has 17 years of experience in SEO Consulting and Digital Marketing. Craig owns an agency where he manages a small team so that he can deliver better results to his loyal clientele. Continue Reading
Investment bank environment still very fragile says UBS
FILE PHOTO: The logo of Swiss bank UBS at the company’s headquarters in Zurich February 10, 2015. REUTERS/Arnd Wiegmann//File Photo ZURICH (Reuters) – Investment banking conditions have improved over recent months but remains “very fragile,” UBS Chief Executive Sergio Ermotti said on Thursday, adding the Swiss lender’s own business was Continue Reading
How Much Does a Video Cost to Produce?
You produce marketing content, and you’re considering video because it engages audiences as no other content can. But how much does a video cost to make? It’s tough to find an accurate and one-size-fits-all answer to that question—because there are numerous considerations. Do you create the video yourself? If so, Continue Reading
Hope grows for deal to avoid U.S. tariffs on Mexican goods
WASHINGTON (Reuters) – Hope grew on Wednesday for a deal to avoid the United States imposing tariffs on Mexican goods in return for Mexico doing more to halt illegal immigration but President Donald Trump said he was willing to go ahead with the import duties if he is not satisfied. Continue Reading
Your exclusive MarTech agenda sneak peek
Over the past few weeks, senior-level marketers like you have told us the workplace challenges and pain points they’ve faced… and the creative and practical solutions they’ve devised to overcome them. Those journeys are the foundation of the newly redesigned MarTech® agenda. Marketing experts of all stripes will tackle some of Continue Reading