Making the case for more non-brand funding in paid search Search Engine Watch

When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. Hi [insert your name here], Revenue is looking a little lighter than usual this month versus last year. What can Continue Reading

Lords of the Ring: Can ‘smart’ ring give BlackRock fund managers the edge?

LONDON (Reuters) – After years of using the internet, satellites, algos and other innovations to mine ‘Big Data’ for that edge over rivals, the world’s biggest investment firm is trialing a gizmo that puts the focus back on humans — its own portfolio managers. FILE PHOTO: A sign for BlackRock Continue Reading

Marketing Automation: Best Done in Moderation & With Human Interaction

Amanda Holmes became CEO of Chet Holmes International at the age of 24. The singer/songwriter stepped in after the death of her father, Chet Holmes, author of The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies. The firm’s youngest employee by a 20-year margin, she took the Continue Reading

Factbox: International airlines’ response to FAA on Iran airspace

(Reuters) – The U.S. Federal Aviation Administration (FAA) issued an emergency order on Thursday prohibiting U.S. air carriers from flying in Iran-controlled airspace over the Strait of Hormuz and Gulf of Oman due to heightened tensions. FILE PHOTO: A British Airways aircraft takes off from Heathrow Airport in west London, Continue Reading

SMXcast: Tactics to improve your YouTube video ad performance

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% Continue Reading

HomeStreet defeats activist Roaring Blue Lion in proxy contest

BOSTON (Reuters) – HomeStreet Inc defeated Roaring Blue Lion Capital Management’s campaign to unseat one director and install its own candidate, ending a two-year standoff between the financial services company and the activist investor, the company said on Thursday. Three of HomeStreet’s nine directors stood for re-election at Thursday’s annual Continue Reading