SMXcast: Tactics to improve your YouTube video ad performance

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% Continue Reading

HomeStreet defeats activist Roaring Blue Lion in proxy contest

BOSTON (Reuters) – HomeStreet Inc defeated Roaring Blue Lion Capital Management’s campaign to unseat one director and install its own candidate, ending a two-year standoff between the financial services company and the activist investor, the company said on Thursday. Three of HomeStreet’s nine directors stood for re-election at Thursday’s annual Continue Reading