Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. Reportedly, hundreds of marketers were eligible, but a class-action lawsuit by AdTrader asserts that Google improperly withheld those Continue Reading

Exclusive: U.S. may scale back Huawei trade restrictions to help existing customers

(Corrects title in 17th paragraph of this May 17 story to say “Chief Financial Officer” Meng Wanzhou, not “Chief Executive Officer”.) By Karen Freifeld (Reuters) – The U.S. Commerce Department said on Friday it may soon scale back restrictions on Huawei Technologies after this week’s blacklisting would have made it Continue Reading

Google updates Search Quality Evaluator Guidelines

On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018. The refreshed guidelines add more detailed directions regarding interstitial pages and content creator expertise, and buckets “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within “Page Quality” in certain sections. Why we should care. The Search Quality Evaluator Continue Reading

New visual search innovations tap human emotions and biological buying triggers Search Engine Watch

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are Continue Reading

Laying the foundation for experimentation-based digital marketing in healthcare

The headlines are everywhere: biosensors, point-of-care diagnostics, artificial intelligence, next-generation sequencing—the healthcare industry is evolving rapidly. The way healthcare is marketed and delivered to consumers and patients? That’s another story. The Current State of Digital Disruption in Healthcare Overall, the global digital health market is growing steadily. In 2015, it Continue Reading