In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. Reportedly, hundreds of marketers were eligible, but a class-action lawsuit by AdTrader asserts that Google improperly withheld those Continue Reading
Exclusive: U.S. may scale back Huawei trade restrictions to help existing customers
(Corrects title in 17th paragraph of this May 17 story to say “Chief Financial Officer” Meng Wanzhou, not “Chief Executive Officer”.) By Karen Freifeld (Reuters) – The U.S. Commerce Department said on Friday it may soon scale back restrictions on Huawei Technologies after this week’s blacklisting would have made it Continue Reading
Google updates Search Quality Evaluator Guidelines
On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018. The refreshed guidelines add more detailed directions regarding interstitial pages and content creator expertise, and buckets “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within “Page Quality” in certain sections. Why we should care. The Search Quality Evaluator Continue Reading
Your money: Cosigning a student loan? Be prepared to pay
NEW YORK (Reuters) – Is your college-bound child a good credit risk? FILE PHOTO: Messages and artwork are pictured on the top of the caps of graduating students during their graduation ceremony at UC San Diego in San Diego, California, U.S. June 17, 2017. REUTERS/Mike Blake/File Photo Consider this very Continue Reading
New visual search innovations tap human emotions and biological buying triggers Search Engine Watch
There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are Continue Reading
Brent oil moves toward $73 on Middle East tensions
LONDON (Reuters) – Oil prices rose on Thursday for a third day running as fears of supply disruption amid heightened tensions in the Middle East overshadowed swelling U.S. crude inventories. FILE PHOTO: Pump jacks operate at sunset in an oilfield in Midland, Texas U.S. August 22, 2018. REUTERS/Nick Oxford/File Photo Continue Reading
How to Align Sales and Content Marketing Teams
Businesses traditionally grow to a size at which Sales and Marketing are forced into separate corners. But business leaders recognize that these two departments affect each other at every step they take. Without the help of the sales team, Marketing might fail to properly understand the needs of its target Continue Reading
Your money: Should you pay to stop phone spam?
NEW YORK (Reuters) – If your phone log is anything like mine, the list of incoming scam calls makes it look like you work for the State Department: Sri Lanka, Lithuania, Russia, Bosnia, Benin, Croatia and Sierra Leone. And if you are anything like me, the thought that may cross Continue Reading
Laying the foundation for experimentation-based digital marketing in healthcare
The headlines are everywhere: biosensors, point-of-care diagnostics, artificial intelligence, next-generation sequencing—the healthcare industry is evolving rapidly. The way healthcare is marketed and delivered to consumers and patients? That’s another story. The Current State of Digital Disruption in Healthcare Overall, the global digital health market is growing steadily. In 2015, it Continue Reading
Disney takes control of Hulu to challenge Netflix, Amazon
(Reuters) – Walt Disney Co said it will take full control of the Hulu service in a deal with Comcast Corp, as it vies for a bigger piece of the global video streaming market dominated by companies such as Netflix Inc. The agreement, which ascribes a minimum equity value of Continue Reading