An animal farm covered with silicon solar panels is seen in Hohhot, Inner Mongolia autonomous region, China September 2, 2017. REUTERS/Muyu Xu SINGAPORE (Reuters) – Renewable energy investment in the Asia-Pacific region will overtake spending on oil and gas exploration by 2020, consultancy Rystad Energy said on Monday. Total capital Continue Reading
Video Marketing Works: 5 Ideas for Video Content
Creating online content for your brand is one of the best ways of reaching customers and improving visibility. You probably already have a social media presence on Facebook or Twitter, and possibly a blog as well. But if you really want to reach your target audience effectively and create an Continue Reading
Fiat Chrysler and Renault pursue $35 billion merger to tackle car sector challenges
MILAN/PARIS (Reuters) – Fiat Chrysler pitched a finely balanced merger of equals to Renault on Monday to confront the costs of far-reaching technological and regulatory changes by creating the world’s third-biggest automaker. If it goes ahead, the $35 billion-plus tie-up would alter the landscape for rivals including General Motors and Continue Reading
GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR Continue Reading
First net inflows into global equities in 10 weeks: BAML
LONDON (Reuters) – Investors have added to their global equity holdings for the first time in 2-1/2 months and continued to pile into bonds, Bank of America Merrill Lynch said on Friday, as worries about the U.S.-China trade spat sent shudders through financial markets. The net inflow into equities totaled Continue Reading
Google moves hotel pricing chart into the SERP
Google is starting to show hotel price charts in search results. These graphs have been a popular feature of Google travel properties and were tested in search last year. Price graph moves into search. Here’s a SERP for the query New York Marriott Marquis that includes the price chart: Searchers can use arrows Continue Reading
China says U.S. demand on its state-owned enterprises is ‘invasion’ on economic sovereignty
A U.S. dollar banknote featuring American founding father Benjamin Franklin and a China’s yuan banknote featuring late Chinese chairman Mao Zedong are seen among U.S. and Chinese flags in this illustration picture taken May 20, 2019. REUTERS/Jason Lee/Illustration BEIJING (Reuters) – The United States has called on China to curb Continue Reading
The middle ground for single keyword ad groups (SKAGs) Search Engine Watch
Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs Continue Reading
New York court dismisses whistleblower’s libel suit against UBS
FILE PHOTO: The logo of Swiss bank UBS at an office building in Zurich July 27, 2015. REUTERS/Arnd Wiegmann/File Photo ZURICH (Reuters) – A New York appeals court has dismissed a U.S. whistleblower’s $20 million libel suit against Swiss bank UBS, his former employer, concluding that statements the Zurich-based bank Continue Reading
Marketing Messaging: Why It Fails & How to Fix It
A lot of marketing directors are constantly tweaking their messaging. Sure, it’s easy to get jammed up. Especially when you’ve got so many moving parts to consider. But I’ve spotted a few common issues that show up in the messaging of all kinds of businesses, whether they’re brand new or Continue Reading