Company Content Compliance & Presentation Management

Compliance protocols exist to keep everyone in your company saying the right thing to the right person about your business and its products. In industries like retail or travel, compliance can mean ensuring all employees are speaking on brand and on message. But in highly regulated industries, such as pharma Continue Reading

How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth

Case Study Executive Summary Company: EnvoyIndustry: Software; TechnologyBusiness Model: Lead generationExperimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term: Increase lead generation from newly redesigned website Short-term: Increase overall conversion rate among visitors from paid campaigns Long-term: Drive iterative, sustainable growth for the company Long-term: Build a culture Continue Reading

Huge inflows to U.S. high-yield bond, investment-grade debt funds

(Reuters) – Investors’ appetite for risk-taking was strong in the latest week, as U.S.-based high-yield junk bond funds attracted more than $2 billion in the week ended Wednesday, marking the group’s fourth consecutive week of inflows, according to Refinitiv’s Lipper research service data. Additionally, U.S.-based investment-grade corporate bond funds attracted Continue Reading

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing Technology Landscape including 7,040 companies, an increase of just three percent from 2018. Lead author and MarTech Conference chair Continue Reading

The New Rules to Win Customer Loyalty and Increase Online Sales

Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through the clutter to get consumer attention? More importantly, what motivates shoppers to click the “buy” button these days? Join our product experience experts as they explain the Continue Reading