When we talk about digital accessibility as marketers, we’re talking about the intentional creation of an experience that can be accessed by as many people as possible. Designing for digital accessibility means many things. It means designing for individuals with sensory or cognitive impairments. It means designing for people with Continue Reading
How to create connections at work in the age of isolation
NEW YORK (Reuters) – If an overflowing inbox is killing your productivity at the office, you are not alone. FILE PHOTO: Workers are seen in an office tower in the Canary Wharf financial district at dusk in London, Britain, November 17, 2017. REUTERS/Toby Melville/File Photo Well, maybe you are, but Continue Reading
How to perfectly balance affiliate marketing and SEO Search Engine Watch
In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they Continue Reading
Newmont shareholders OK $10 billion Goldcorp takeover, creating biggest gold producer
TORONTO (Reuters) – Newmont Mining shareholders on Thursday approved the company’s $10 billion takeover of Goldcorp Inc which is set to create the world’s biggest gold producer with assets across the Americas, Africa and Australia. FILE PHOTO: Visitors pass the Newmont Mining Corporation booth during the Prospectors and Developers Association Continue Reading
How to Use Infographics for Lead Generation
Content marketers know that infographics can drive website traffic, because they know that visual content tends to be good at engaging audiences marketers are trying to attract. It stands to reason, then, that if a piece of content can attract and engage, it can also be used to drive conversions—generating Continue Reading
Morgan Stanley to become top shareholder in China funds venture with stake increase
A sign is displayed on the Morgan Stanley building in New York U.S., July 16, 2018. REUTERS/Lucas Jackson SHANGHAI/HONG KONG (Reuters) – Morgan Stanley has won an auction to buy an additional 5.5 percent stake in its China mutual funds joint venture, in a deal that will make it the Continue Reading
To enable digital transformation, PwC set about changing employee mindsets
PwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA — “If I do my job right, it will go away because digital should be foundational and part of everything.” That’s what Stephanie Feldman said during her interview to become PwC’s digital Continue Reading
Share rally cools as Trump turns trade heat on Europe
NEW YORK (Reuters) – The dollar fell and the rally in global equities lost steam on Tuesday as a U.S. threat to slap tariffs on hundreds of European goods and a downgrade by the International Monetary Fund in its global economic growth forecasts dimmed the appetite for risk. Traders work Continue Reading
ETFs that don’t disclose holdings daily set for SEC nod
NEW YORK (Reuters) – Market regulators are poised to approve trading of a new kind of product that could bring more stockpickers to U.S. exchange-traded funds, according to a filing on Monday. The U.S. Securities and Exchange Commission’s conditional approval would allow Precidian Investments to license a new type of Continue Reading
There’s no shortcut to authority: Why you need to take E-A-T seriously
Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, authoritativeness and trustworthiness,” in relation to SEO. If you’re unfamiliar with E-A-T, it’s a term taken from Google’s Quality Rater Guidelines, a Continue Reading