10 principles of digital accessibility for modern marketers

When we talk about digital accessibility as marketers, we’re talking about the intentional creation of an experience that can be accessed by as many people as possible. Designing for digital accessibility means many things. It means designing for individuals with sensory or cognitive impairments. It means designing for people with Continue Reading

How to perfectly balance affiliate marketing and SEO Search Engine Watch

In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they Continue Reading

Newmont shareholders OK $10 billion Goldcorp takeover, creating biggest gold producer

TORONTO (Reuters) – Newmont Mining shareholders on Thursday approved the company’s $10 billion takeover of Goldcorp Inc which is set to create the world’s biggest gold producer with assets across the Americas, Africa and Australia. FILE PHOTO: Visitors pass the Newmont Mining Corporation booth during the Prospectors and Developers Association Continue Reading

Morgan Stanley to become top shareholder in China funds venture with stake increase

A sign is displayed on the Morgan Stanley building in New York U.S., July 16, 2018. REUTERS/Lucas Jackson SHANGHAI/HONG KONG (Reuters) – Morgan Stanley has won an auction to buy an additional 5.5 percent stake in its China mutual funds joint venture, in a deal that will make it the Continue Reading

To enable digital transformation, PwC set about changing employee mindsets

PwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA —  “If I do my job right, it will go away because digital should be foundational and part of everything.” That’s what Stephanie Feldman said during her interview to become PwC’s digital Continue Reading

ETFs that don’t disclose holdings daily set for SEC nod

NEW YORK (Reuters) – Market regulators are poised to approve trading of a new kind of product that could bring more stockpickers to U.S. exchange-traded funds, according to a filing on Monday. The U.S. Securities and Exchange Commission’s conditional approval would allow Precidian Investments to license a new type of Continue Reading

There’s no shortcut to authority: Why you need to take E-A-T seriously

Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, authoritativeness and trustworthiness,” in relation to SEO. If you’re unfamiliar with E-A-T, it’s a term taken from Google’s Quality Rater Guidelines, a Continue Reading