BONN (Reuters) – Bayer shareholders vented their anger over its stock price slump on Friday as litigation risks mount from the German drugmaker’s $63 billion takeover of seed maker Monsanto. Werner Baumann, CEO of German pharmaceutical and chemical maker Bayer AG, attends the annual general shareholders meeting in Bonn, Germany, Continue Reading
Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active. You won’t be able to create new destination URLs as of August, and by the end of the year, destination Continue Reading
Fewer Americans seeing crucial Social Security document due to budget cuts
CHICAGO (Reuters) – (The opinions expressed here are those of the author, a columnist for Reuters.) FILE PHOTO: A sign is seen on the entrance to a Social Security office in New York City, U.S., July 16, 2018. REUTERS/Brendan McDermid/File Photo It is one of the most important retirement documents Continue Reading
Three ideas to create a high-converting product page Search Engine Watch
Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements. We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with Continue Reading
Boeing abandons 2019 outlook after 737 MAX groundings
FILE PHOTO: An aerial photo shows Boeing 737 MAX airplanes parked on the tarmac at the Boeing Factory in Renton, Washington, U.S. March 21, 2019. REUTERS/Lindsey Wasson/File Photo (Reuters) – Boeing Co missed sharply-lowered Wall Street estimates for revenue and cashflow in the first quarter and suspended its 2019 outlook, Continue Reading
How to Use Empathy Mapping in Marketing
Have you noticed that the best books and movies are so totally immersive you feel as if you’ve actually entered the world they depict? Which is why I’d argue that the people most skilled in content aren’t necessarily the best writers; rather, they’re the ones who are able to empathize Continue Reading
Edmonton Air Conditioning Experts
Legacy Heating and Cooling has extensive experience and knowledge in HVAC systems! Call (780) 733-1256 At Legacy, we specialize in HVAC systems for residential new home construction (RNC) and installation and replacement of furnaces, air conditioners, air cleaners, thermostats, humidifiers, heat recovery ventilation (HRV) units, humidifiers, and unit heaters, as Continue Reading
Exclusive: Advent readies new $2.2 billion Latam private equity fund – sources
SAO PAULO (Reuters) – U.S. private equity firm Advent International Corp is preparing to launch a $2.2 billion fund to invest in Latin American companies, two people with knowledge of the matter told Reuters. The fund launched in coming days will be Advent’s seventh for Latin America and its largest Continue Reading
Here’s how you build creative video experiences for a multi-screen world
Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience – say, a television ad. It’s 2019; you can’t be so singularly focused. Your audience sure isn’t. You still need big ideas, like Dos Equis’ “Most Continue Reading
Kraft Heinz banks on Anheuser-Busch executive in strategy shift
(Reuters) – Kraft Heinz Co said on Monday it would replace Chief Executive Officer Bernardo Hees with Anheuser-Busch InBev marketing chief Miguel Patricio, as one of the world’s largest packaged food companies looks to reinvigorate its brands after years of cutting costs dented their value. FILE PHOTO: A Heinz Ketchup Continue Reading