Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply made influencer marketing much more targeted and available even for smaller brands. Blogging and vlogging on social media Continue Reading
How to Create Marketing Lead Magnets
Ingredients: 125g butter, ¾ cup caster sugar, 1 teaspoon vanilla essence, 1 egg, 2 bananas (ripe & mashed), 1 ½ cups self-raising flour, and a ¼ cup of milk. That’s what you need to make a banana cake. You’ve also got to follow the recipe. But without the ingredients, anything Continue Reading
BlueMountain names slate for PG&E board
NEW YORK (Reuters) – PG&E Corp investor BlueMountain Capital Management LLC on Friday named 13 people it hopes to install as directors at the embattled power utility weeks after the company filed for bankruptcy in the wake of California’s catastrophic wildfires. The hedge fund’s group of director nominees includes an Continue Reading
Building the essential marketing technology stack to fuel your experimentation program
An experimenter’s guide to marketing technology Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: Marketing Technology Landscape Supergraphic (2018) In 2018, the graphic included 6,829 marketing technology solutions—almost double the number of solutions depicted in 2016. There are literally thousands of technology platforms at Continue Reading
4 simple ways small businesses can use data to build better customer relationships
In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer Continue Reading
Apple holders vote down proposal to disclose ideology of director nominees
FILE PHOTO: An Apple logo is seen in a store in Los Angeles, California, U.S., March 24, 2017. REUTERS/Lucy Nicholson (Reuters) – Apple Inc shareholders on Friday defeated a shareholder proposal from a conservative group that would have required the company to disclose the “ideological perspective” of nominees for its Continue Reading
Deliver a more relevant search experience
Attend Our Conferences April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Sept 30 – Oct 1, 2019: SMX Advanced Europe November 13-14, 2019: SMX East Learn More About Our SMX Events Gain new strategies and insights at the Continue Reading
Marketing Technology Awards 2019 – Search Engine Watch Search Engine Watch
We’ve been working together with our sister site, ClickZ, to honor the best and brightest marketing technology companies today (which includes some SEO-related tools). These Marketing Technology Awards are voted on 50/50 by the community and by a panel of judges. The ceremony will be hosted by Scott Brinker, and Continue Reading
U.S. personal income falls; spending weakest since 2009
WASHINGTON (Reuters) – U.S. personal income fell for the first time in more than three years in January as dividends and interest payments dropped, pointing to moderate growth in consumer spending after it fell by the most since 2009 in December. FILE PHOTO: A customer pays her lunch bill at Continue Reading
Benefits of Interactive Content for Marketing
Passive content, including video, is out for 2019, claims this infographic by Kaon Interactive, a provider of interactive 3D product marketing and sales applications. So what’s in? Immersive storytelling and interactive content, of course. Most people have become expert at skimming and scrolling, Kaon argues, so you need to give Continue Reading