Building an attribution strategy – Search Engine Land

Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars. In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain Continue Reading

Effortless 404 and site migration redirects Search Engine Watch

In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such as Google Sheets or Excel to automate time-consuming tasks such Continue Reading

Investor group calls on Lyft to scrap dual-class share structure plan: FT

An electric scooter from the ride sharing company Lyft is shown on a downtown sidewalk in San Diego, California, U.S., March 15, 2019. REUTERS/Mike Blake (Reuters) – A group of investors has called on Lyft Inc’s board to scrap a proposed dual-class share structure, as the ride hailing company pitches Continue Reading

Experimentation in product development: How you can maximize the customer experience

Are you a product builder or a maximizer? Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers: the builders and the maximizers. Ideally, on your product team, you have both: the builders who conceptualize a solution in product development, Continue Reading

Toronto SEO Company

We are SEO experts Toronto Ontario, please call us today at 587 200 3372 Local Toronto SEO Rankings We are very confident that our local SEO team can rank your Toronto business for the most valuable keywords that relate to your industry. This will bring a solid return on investment Continue Reading

Mutual funds start to put their mouth where their money is

(Reuters) – Corporate America’s biggest shareholders have traditionally been content with sharing their views on a company’s strategy privately with management. FILE PHOTO: Logo of global biopharmaceutical company Bristol-Myers Squibb is pictured at the headquarters in Le Passage, near Agen, France March 29, 2018. REUTERS/Regis Duvignau/File Photo But now some Continue Reading

Kelowna SEO Company

Kelowna BC SEO Experts Get your Kelowna business ranked on the first page of Google, Yahoo and Bing. This will Increase local targeted traffic and increase sales. We are SEO and web design experts. Local Kelowna SEO Rankings We are very confident that our local SEO team can rank your Continue Reading