Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars. In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain Continue Reading
Equity funds see biggest weekly inflows in a year: BAML
LONDON (Reuters) – Investors plowed $14.2 billion into global equity funds this week, the largest amount in a year as investors jumped on to 2019’s stock market rally, Bank of America Merrill Lynch said on Friday, citing flow data provider EPFR. An index of global stocks is up more than Continue Reading
Effortless 404 and site migration redirects Search Engine Watch
In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such as Google Sheets or Excel to automate time-consuming tasks such Continue Reading
Ways to Boost Your B2B Marketing Content Readership
Forestville: March 7, 2019 A father bear, mother bear, and their baby bear arrived home yesterday afternoon to find that a young girl had broken into their home and was sleeping in the baby bear’s bed. Investigators said the girl, whose name they disclosed is Goldilocks, was last seen Continue Reading
Investor group calls on Lyft to scrap dual-class share structure plan: FT
An electric scooter from the ride sharing company Lyft is shown on a downtown sidewalk in San Diego, California, U.S., March 15, 2019. REUTERS/Mike Blake (Reuters) – A group of investors has called on Lyft Inc’s board to scrap a proposed dual-class share structure, as the ride hailing company pitches Continue Reading
Experimentation in product development: How you can maximize the customer experience
Are you a product builder or a maximizer? Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers: the builders and the maximizers. Ideally, on your product team, you have both: the builders who conceptualize a solution in product development, Continue Reading
Toronto SEO Company
We are SEO experts Toronto Ontario, please call us today at 587 200 3372 Local Toronto SEO Rankings We are very confident that our local SEO team can rank your Toronto business for the most valuable keywords that relate to your industry. This will bring a solid return on investment Continue Reading
What martech challenges are keeping you up at night?
Ask a digital marketer what their biggest challenges are tied to marketing technology, and it may change given the time of day (or your last conference call). But we’re asking you to help us compile the mother of all lists. The survey below should take just a few minutes. Just Continue Reading
Mutual funds start to put their mouth where their money is
(Reuters) – Corporate America’s biggest shareholders have traditionally been content with sharing their views on a company’s strategy privately with management. FILE PHOTO: Logo of global biopharmaceutical company Bristol-Myers Squibb is pictured at the headquarters in Le Passage, near Agen, France March 29, 2018. REUTERS/Regis Duvignau/File Photo But now some Continue Reading
Kelowna SEO Company
Kelowna BC SEO Experts Get your Kelowna business ranked on the first page of Google, Yahoo and Bing. This will Increase local targeted traffic and increase sales. We are SEO and web design experts. Local Kelowna SEO Rankings We are very confident that our local SEO team can rank your Continue Reading