SpiceJet seeks planes from other sources after India grounds 737 MAX fleet

A man looks out through a window with an advertisement of SpiceJet Airline, on a commercial building in the western Indian city of Ahmedabad February 14, 2014. REUTERS/Amit Dave (Reuters) – India’s SpiceJet Ltd said on Friday it was in talks will lessors globally to induct aircraft, in an effort Continue Reading

Google’s neural matching versus RankBrain: How Google uses each in search

Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers on the @SearchLiaison Twitter account to try to clarify what Continue Reading

Oil major Total CEO’s compensation drops 17 percent in 2018: company document

FILE PHOTO: Patrick Pouyanne, Chairman of the Board and Chief Executive Officer of Total, attends the World Economic Forum (WEF) annual meeting in Davos, Switzerland January 25, 2018. REUTERS/Denis Balibouse PARIS (Reuters) – The board of French oil and gas major Total has proposed total 2018 compensation for Chief Executive Continue Reading

Eight tools you need for backlink generation

So you’ve created your website, following all the recommended SEO best practices. That means you’ve included valuable, relevant keywords on your pages, made it mobile friendly and even started a blog that you’re updating frequently with original, relevant content. But despite your best efforts, you’re not seeing as much traffic as Continue Reading

Foxconn Ventures sells $398.4 million in Alibaba stock: sources

The logo of Alibaba Group is seen inside DingTalk office, an offshoot of Alibaba Group Holding Ltd, in Hangzhou, Zhejiang province, China July 20, 2018. Picture taken July 20, 2018. REUTERS/Aly Song (Reuters) – Foxconn Ventures Holdco has sold $398.4 million worth of Alibaba Group Holding Ltd’s shares, in a Continue Reading

Why Content Marketing Fails, and How to Fix It

Ever get excited about an idea, but when you start searching online for further information you’re taken to mountains of boring, insufficient, copycat content? Why is that? In B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report by Content Marketing Institute and MarketingProfs, merely 38% of respondents’ organizations reported Continue Reading

Overdone? Short EU equities ‘most crowded’ trade for first time

LONDON (Reuters) – Fund managers have named bearish bets in European equities as the “most crowded” trade in Bank of America Merrill Lynch’s survey for the first time in its history, suggesting sentiment for one of the world’s most shunned markets may rise from here. FILE PHOTO: The German share Continue Reading

Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital

Many executives are seeking a “digital transformation” as a lofty solution. But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes to business evolution—you don’t know, what you don’t know. If you aren’t learning, your business is not evolving at Continue Reading

Ride-hailing firm Lyft launches IPO road show in Uber’s shadow

(Reuters) – Lyft Inc kicked off the investor road show for its initial public offering on Monday, targeting a valuation of up to $23 billion and seeking to woo money managers before larger ride-hailing rival Uber Technologies Inc goes public in April. An electric scooter from the ride sharing company Continue Reading

Back to Basics: How every marketer can tame the analytics beast

For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing — with a bit of blockchain sprinkled in for good measure. Buzzwords aside, the barriers to incorporating analytics into your life aren’t as Continue Reading