Ackman’s fund zooms ahead as he casts himself as corporate helpmate

BOSTON (Reuters) – For months, activist investor William Ackman promised to rebuild his record. Now he has some numbers to prove it. FILE PHOTO: William ‘Bill’ Ackman, CEO and Portfolio Manager of Pershing Square Capital Management, speaks during the Sohn Investment Conference in New York City, U.S., May 8, 2017. Continue Reading

SMX Overtime: 3 tips to maximizing visual search potential

Kristopher Jones, founder and CEO of the digital marketing agency LSEO.com, shared his expertise during the “Maximizing Visual Search Potential” session at SMX West. Jones offers tips for making budget-friendly videos and why indicators point to good visual design leading to higher search rankings. Making videos is expensive. Please share Continue Reading

Ackman’s fund zooms ahead as he casts himself as corporate helpmate

BOSTON (Reuters) – For months, activist investor William Ackman promised to rebuild his record. Now he has some numbers to prove it. FILE PHOTO: William ‘Bill’ Ackman, CEO and Portfolio Manager of Pershing Square Capital Management, speaks during the Sohn Investment Conference in New York City, U.S., May 8, 2017. Continue Reading

Five ways SEOs can utilize data with insights, automation, and personalization Search Engine Watch

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before. Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and Continue Reading

Morgan Stanley holds top spot as activist defense firm: data

BOSTON (Reuters) – Morgan Stanley was ranked as the top adviser to companies targeted by activist investors publicly for the third straight year in 2018 while Goldman Sachs vaulted past two competitors to the number No. 2 spot, according to Refinitiv data published on Thursday. A sign is displayed on Continue Reading

China refuses to concede on U.S. demands to ease curbs on tech firms: FT

FILE PHOTO: Chinese staffers adjust U.S. and Chinese flags before the opening session of trade negotiations between U.S. and Chinese trade representatives at the Diaoyutai State Guesthouse in Beijing, Thursday, Feb. 14, 2019. Mark Schiefelbein/Pool via REUTERS (Reuters) – Ahead of fresh high-level trade talks this week, China is not Continue Reading

Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE

Before SpearmintLOVE became a powerhouse brand offering children’s clothing and accessories, it was a blog with a devoted social media following. Founder Shari Lott launched the SpearmintLOVE brand in 2013, capitalizing on the audience she’d amassed (much in the same way Glossier founder Emily Weiss used her blog audience at Continue Reading

Skittish investors pull more than $20 billion from stocks, rush into bonds: BAML

LONDON (Reuters) – Global equity funds saw massive outflows this week, a sharp reversal from last week’s inflows as pessimism over economic growth gripped investors once again, driving them instead to search for yield in credit and buy safer assets like bonds. FILE PHOTO: Traders work on the floor at Continue Reading

Cognitive biases: How to get people to prefer your business

Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive Continue Reading