How The Motley Fool leverages experimentation as a growth strategy: A case study

Case Study Executive Summary Company: The Motley FoolIndustry: Media; Financial ServicesBusiness Model: Premium Service SubscriptionExperimentation Champion: Nate Wallingsford, Head of U.S. Marketing Operations and Optimization at The Motley Fool Business Need: Increase paid user acquisition to hit revenue targets Increase user engagement with premium services Increase member retention Increase customer Continue Reading