Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE

Before SpearmintLOVE became a powerhouse brand offering children’s clothing and accessories, it was a blog with a devoted social media following. Founder Shari Lott launched the SpearmintLOVE brand in 2013, capitalizing on the audience she’d amassed (much in the same way Glossier founder Emily Weiss used her blog audience at Continue Reading

Skittish investors pull more than $20 billion from stocks, rush into bonds: BAML

LONDON (Reuters) – Global equity funds saw massive outflows this week, a sharp reversal from last week’s inflows as pessimism over economic growth gripped investors once again, driving them instead to search for yield in credit and buy safer assets like bonds. FILE PHOTO: Traders work on the floor at Continue Reading