What counts as a video view? A refresher on how social platforms calculate video ad views

This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more Continue Reading

Pilots of India’s Jet Airways defer strike, seek salary dues by April 14

FILE PHOTO: Workers cover the cockpit window of a Jet Airways aircraft parked at the Chhatrapati Shivaji Maharaj International Airport in Mumbai, India, March 26, 2019. REUTERS/Francis Mascarenhas/File Photo NEW DELHI (Reuters) – The pilots’ union of India’s troubled Jet Airways said on Sunday it will give the carrier’s new Continue Reading

Google brings search to podcasts through automatic transcription

Google’s Podcasts app is increasing discoverability by automatically transcribing shows, allowing users to search for particular episodes without having to remember the name of the podcast or the episode title. “Right now Google is really good at giving you text and video related to your search query. With all the Continue Reading

Women running the money? Rarely at hedge funds

LONDON (Reuters) – Generous salary and juicy bonus? Check. Client meetings at private members’ club? Check. Swanky Mayfair office? Check. Company maternity scheme? Maybe, we’ll get back to you. Clare Flynn Levy, CEO of Essentia Analytics is seen in this undated handout photo obtained by Reuters March 28, 2019. Clare Continue Reading

Anti-stall system active before Ethiopian 737 MAX crash: sources

WASHINGTON/PARIS (Reuters) – An anti-stall system at the center of a probe into the crash of a Boeing 737 MAX jetliner in Indonesia five months ago was also at play when an identical aircraft crashed in Ethiopia earlier this month, three people briefed on the matter said. FILE PHOTO: Ethiopian Continue Reading

Five ways to improve your website’s bounce rate (and why you should) Search Engine Watch

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics. Now, if you’re thinking this isn’t such a big deal and that as long as they visit your Continue Reading

Australia’s Lendlease hires banks to run engineering unit sale: sources

SYDNEY (Reuters) – Australian construction firm LendLease Group has appointed Morgan Stanley and local adviser Gresham to run the sale of its underperforming engineering and services business (E&S), two people aware of the matter told Reuters on Thursday. The investment banks have sent term sheets to a host or prospective Continue Reading

U.S. jury hits Bayer with $81 million in Roundup cancer trial

FILE PHOTO: Monsanto’s Roundup weedkiller atomizers are displayed for sale at a garden shop near Brussels, Belgium November 27, 2017. REUTERS/Yves Herman/File Photo (Reuters) – A U.S. jury on Wednesday awarded $80.9 million to a man who claimed his use of Bayer AG’s glyphosate-based weed killer Roundup caused his cancer, Continue Reading

Reddit US ad revenues could top $100M this year amid added focus on ad products

Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native promoted posts in its mobile apps, native autoplay video ads, calls to action in ads,  performance-based ad units and app install ads. Now, new figures from eMarketer indicate the efforts are Continue Reading