Google’s Black Box Bidding Solution: A look under the hood

In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants’ automated solutions, including Smart Bidding, Google Shopping and Responsive Search Ads. Continue Reading

Ubben’s socially conscious ValueAct Spring Fund bets on workplace wonk

NEW YORK (Reuters) – Jeffrey Ubben’s ValueAct Spring Fund, which invests in companies aiming to address environmental and social problems, is making a bet on an academic-turned-hedge-fund-manager who picks stocks based on how effective companies are as employers. Jeffrey Ubben, Founder & CEO at ValueAct Capital, poses for a portrait Continue Reading

The new rules to win in search and content marketing Search Engine Watch

The new rules to win in search and content marketing Search Engine Watch Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is Continue Reading

Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets–and Dr. Seuss–use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss. Read the full article at MarketingProfs Source link

How customer-obsessed brands are pulling ahead in the emotion economy

How customer-obsessed brands are pulling ahead in the emotion economy Glossier and the power of customer connection When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform for storytelling. There were no products, and the pioneering beauty brand we know Continue Reading

Retail manufacturers, Walmart wants your ad business

Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store. With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of Continue Reading

JPMorgan keeps key profit goal, says wary of U.S. recession risks

NEW YORK (Reuters) – JPMorgan Chase & Co on Tuesday maintained its key profit goal for the next three years, but its chief financial officer warned the forecast does not reflect significant risks that could speed the beginning of a U.S. recession. The logo of Dow Jones Industrial Average stock Continue Reading