High search engine placements are a vital part of your web marketing strategy (if you want to know why, read our article on the importance of high placement). The art of high search engine placement is more art than science. There are many things you can do, but nobody can guarantee high placement. We believe in taking practical steps to assist you in attaining the best possible rankings without making rash promises.
We offer two services to assist you with search engine placement:
A site submission service to submit your site to the major search engines
Search engine optimisation analysis to help you gain better placements on the search engines.
Search Engine Optimisation Analysis
This report is a personalised blueprint for attaining high search engine placements. We perform the following analysis for you:
Keyword identification & trend analysis - Identification of the search terms and phrases most relevant to you. The most critical part of the process which will form the basis for the later optimisations. We work closely with you to identify those terms most relevant to your business. Coupling this with research on the terms and phrases which people are actually using to search on provides a list which will generate high levels of traffic to your site, also ensuring that it is the right sort of traffic.
Current site ranking analysis - Using the terms and phrases identified in the previous phase, we then compile a report of where your company currently stands on the top search engines. This enables us to focus on the areas which need most work.
External link analysis - We search the web for sites currently linking to you and look at how you are being linked to and the keywords being used.
Site analysis - An analysis of your current sites to determine how successfully it will be indexed by search engines when they visit. This takes into account the structure of your underlying code, your content and how well your keywords are reflected in it and many other factors which when combined can ensure much higher placements.
Site crawling analysis - An analysis of your sites structure to report on optimisations necessary to ensure that search engine crawlers (aka spiders) can effectively crawl your site for their indexing operations. A site which cannot be crawled properly will not be indexed properly, resulting in low placements or even no placements under your desired search terms.
Competitive analysis - By looking at your close competition we are able to gauge their current link popularity and build a picture of the stategies they employ.
We compile the above analysis into an optimisation report providing a detailed list of the necessary steps to a fully optimised site. It will highlight the areas where maximum benefit can be gained based upon the evidence gathered. Furthermore maintenance steps will be included to ensure that gains in placement are maintained post optimisation.
The above service starts from £150.00 + VAT. Contact us for more information or read our article on search engine optimisations to understand the sort of optimisations necessary for success in search engine rankings.
Site Submission Service
Our basic submission service provides the following:
Working with you to analyse your required keywords and phrases
Compiling a "before" report of your current search engine placements
Building a gateway page on your site to represent these keywords
Submission to the major search engines and additional relevant engines depending on your location and type of business.
Two months after submission, the compilation of an "after" report of your current search engine placements to see what benefits have been gained and to help you ascertain whether further work might be beneficial.
Our site submission service costs £175.00 + VAT. Contact us for more information or to order this service for your site.
Bespoke web and systems development
Call us on 01273 782355 or email us for more information.
